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B2B and B2C order system for HGV Publishing Services | Chameleon Shop and CMS

implementation and support service: ESONO AG
e-commerce system: Chameleon Shop

Launch of B2B and B2C shops for HGV Publishing Services, a subsidiary company of the Holtzbrinck Publishing Group

For the full service provider in the publishing sector an e-commerce platform has been implemented, which meets the B2B requirements of the retailer HGV as well as the B2C demands of the associated publishing houses.

The system was designed in such a way that websites of affiliated publishing houses can be easily added at any time, with their own layout and their own domain, following for example the pattern “”, which allows for a seemless integration in the existing website infrastructure.

The B2B and B2C platform is used for example by the well-known publishing brands Rowohlt, Droemer Knaur, Fischerverlage and Kiepenheuer & Witsch.


This individual project is characterized by the following technical features:

  • use of the Chameleon e-commerce system as a flexible development base to meet the individual requirements of the project
  • separation between B2B portal with central SSO (singe sign on) and any number of white label B2C portals for end customers shopping cart systems
  • integration of end customers shopping cart systems in different, already existing websites
  • connection of orders to the in-house publishing economic system in use
  • connection of multi publishing house data feed
  • implementation of a fast entry form with intelligent recommendation feature
  • implementation of a specific B2B search function with sharp distinction of criteria
  • scalable cloud hosting based on AWS (Amazon Web Services)
  • use of MemcacheD as object caching

Selected reference projects

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HGV B2C and B2B shop

E-commerce for HGV and brands like Rowohlt and Droemer Knaur of the Holtzbrinck publishing group


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